Wrapping In Style

It seems fitting the day we commence stockingAiden + Anais muslin wraps its a heatwave here in Sydney…phew what a day!

New parents could be forgiven for wondering what the whole muslin wrap hype is about, although not a new fabric, the benefits of swaddling in muslin has really only taken hold over the past 10 years and in its early days they were generally inferior in quality and looked to be polite, unattractive.

The launch of Aiden + Anais in 2004 breathed new life into muslin wraps and they are now looking funkier than ever. Thes wraps are super sized, super soft and a huge range you are bound to find a style you deem hip enough for your babe.

Why Swaddle? This age old technique is used to make your baby feel safe and secure:

Swaddling helps to make your baby feel secure and comfortable, as it is designed to imitate the security of the enclosed surroundings they experienced in the womb Swaddling helps your baby sleep on their back, the pediatrician recommended sleeping position Swaddling helps your baby stay asleep by reducing sudden arm and leg movements (startle reflexes) Swaddling keeps your baby’s face uncovered Swaddling prevents your baby moving around the crib and getting into dangerous or uncomfortable positions Of course muslin wraps are useful for more than just wrapping, they make great shade clothes (perhaps you have noticed wraps over prams?), make a very handy burp cloth, a play matt, a cover for discrete breastfeeding, a play mat and later in life a good muslin wrap can be as important as a favourite comfort toy. If you can’t get enough of muslin wraps…lets face it you can never have too many! you may also like to check out our best selling Coco & Eli muslin wraps and Pure Baby Organic Cotton Wraps.

Models Wanted!

It is with absolute pleasure that we announce the fabulous Barb Uil from Jinky Art is again gracing us with her amazing photography skills. It seems its just not us that is obsessed with her check out what her fans worldwide are saying, they call it Jinky-Fied!

Which bring us to this…we need models! mainly newborns 2-4 weeks but please if you have a baby that loves showing of for the camera flick us an email attach a pic of your little treasure (please resize it to 400 pixels if possible, as huge files take ages to open and mess with our already overloaded email server)

Each lucky babe chosen gets the pleasure of spending an hour with Barb, a few complimentary images and of course the opportunity to star on The Hip Infant and all advertising paraphernalia…trust us its great viewing for the grandparents and certainly something for the memory book! The shoot date is set for early July in Willoughby Sydney.

Check out our very own divine little Miss Hip … Coco..our baby is growing so fast, she has almost hit the terrible twos! It seems like just yesterday Barb took this photo (almost a year ago)..sigh. But one things for sure our Coco & Eli muslin wraps are as lush and as loved as ever, mums still rave about them and they really are the most unique muslin wrap on the market.